saltmotion

Following the great success photographer Joel Coleman had launching his on-line image gallery saltmotion, where anyone around Australia could purchase his images of the Australian surf lifestyle, Joel decided it was time to expand his business model. In June 2010, saltmotion Gallery & Cafe opened at Market Place Manly, with BrighterShop Au their chosen retail POS software solution.

saltmotion and BrighterShop AU
saltmotion starts off on the right foot with BrighterShop Au

Overview

  • Art Gallery/Cafe uses Point Of Sale (POS) solution to handle complex customer orders for prints from leading surf lifestyle photographer.

Industry

  • Art/Creative

Solutions

  • FileMaker POS system tracks each component of sale.
  • Special feature manages assembly of prints from required components.
  • Tracking module advises when limited edition quota has been reached.

Benefits

  • Solution fits gallery's specific business model.
  • Gallery operations run more smoothly.
  • Software looks impressive running on Mac.

In 2007, respected photographer Joel Coleman started saltmotion, initially as a website where anyone could view Joel's photos from around the beaches. The site grew - and eventually became a weekly update of photographs with a wrap-up of surf events and conditions. It became an on-line gallery where Joel could sell his photographs and limited edition prints.

"It was not long after this that we began discussing a permanent place to display and sell the photographs," explained Joel. "We really wanted to create a space where people could come and appreciate art, but also stay a while, relax and enjoy each other's company."

In partnership with Marc Desveaux and Sep Ashakni - who had shared with Joel their dream opening a cafe which also sold designed t-shirts - Joel planned a unique venue with a good vibe, lots of creative energy and first class coffee and cakes. Just before Christmas 2009 they found the perfect location in Manly and after the mammoth task of refurbishing the space, saltmotion Gallery & Cafe opened in June 2010.

Finding the Right POS Solution

The evaluation of the software to manage sales for the gallery was a collaboration between Joel and his partner Sherrie Daley. They knew that they had unique requirements and that the solution would need to be flexible enough to accommodate these requirements and that it may also need custom functionality.

"Initially I was nervous about committing our business to a point of sale system that I wasn't familiar with" explained Sherrie. "It was a big decision for us given the intricacies of our specific business and the way in which we manage sales, ordering as well as managing the limited edition art pieces."

Their initial testing using the trial version of BrighterShop allowed them to develop a workflow to suit their specific business model. saltmotion sells customer's selected prints in the desired size with their preferred frame type. They had to track each of the components of the sale and manage ordering and reporting for costs.

The BrighterShop Au Bill of Materials feature allowed them to build items from the required components and present the finished product to the customer at point of sale. As the distributor of BrighterShop Au, Ambrite provided guidance and on-line demonstrations to assist in the best implementation to suit their business model.

The BrighterShop Au Bill of Materials feature allowed them to build items from the required components and present the finished product to the customer at point of sale. As the distributor of BrighterShop Au, Ambrite provided guidance and on-line demonstrations to assist in the best implementation to suit their business model.

Unique Requirements and Custom Module

One particular requirement was to track the sales of their limited edition prints. It was critical to know how many had been sold so that sales would not exceed the limit set for the print. Although BrighterShop can produce detailed reports and can simply export sales data so that the sales could be analysed using an external application such as Excel, Ambrite was able to develop an additional module that integrates with BrighterShop to report on this information without having to leave the application.

Limited Edition Module

Sherrie sums up by explaining,

The additional features that we requested were built and delivered with speed and ease. Overall I am thoroughly impressed and ever grateful to Ambrite for working with us and helping us to set up BrighterShop. Our gallery runs smoothly as a result - and looks super impressive that we can use BrighterShop on a Mac - perfect!

— Sherrie Daley,
saltmotion

Joel extends an invitation to all. "Come down and visit us at saltmotion. After all it is the people that really make the place come to life."

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For FileMaker:

Vuki Vujasinovic
Click PR
+61 2 8006 0132
filemaker@clickpr.com.au

For Saltmotion:

Saltmotion
+61 2 9976 6518
www.saltmotion.com

Mark Richards
Managing Director
Ambrite Pty Ltd
+61 2 9386 9368
www.ambrite.com.au
www.brightershop.com

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