Company

Sales of Bento for iPhone and iPod touch top 100,000

'Must-have' database for iPhone - introduced just six months ago - helps mobile users stay productive

SANTA CLARA, Calif. - December 8, 2009 - FileMaker, Inc. today announced that it has sold more than 100,000 copies of Bento for iPhone and iPod touch, making it among the most popular productivity apps sold on the Apple App Store.

Designed as both a standalone database and companion app to Bento for the Mac desktop version, Bento for iPhone, priced at $4.99 U.S., is a beautifully designed app that helps anyone get more organized and get more done.

An Apple Staff Pick and favorite among many iPhone app blog sites (see quotes below), Bento for iPhone syncs wirelessly with the Mac version of Bento, so you can access all of your latest databases on the go, right in the palm of your hand.

"Whether they want to take client information with them on the road, track trip expenses, create To Do lists, manage membership lists, get in shape or plan events, people are enthusiastically embracing Bento for iPhone and iPod touch to organize their busy lives," said Ryan Rosenberg, vice president, marketing and services, FileMaker, Inc. "We released Bento for iPhone just last May, and it is already among the most popular productivity apps on the Apple App Store.”

Top features of Bento for iPhone and iPod touch

With 25 ready-to-use templates and the ability to create new, customized templates right on the iPhone, Bento for iPhone and iPod touch makes organizing contacts, projects, events and more fast and easy.

Bento for iPhone and iPod touch can handle the broadest range of tasks and projects. It’s easy to store text, numbers, dates, times, durations, pictures, sounds, video clips, pop-up choices, check boxes, prices, rates, addresses, phone numbers, ratings, web sites, e-mail addresses, instant messaging accounts and more. Bento for iPhone features iTunes-style searching and instant sorting to make finds fast and easy, and it integrates with other iPhone apps, allowing users to simply tap on a Bento field to call a contact, view a web site, send an e-mail or display a map.

Bento for iPhone works as a standalone application or can be synchronized with Bento 2.0v5 for Mac or Bento 3 for Mac desktop software (sold separately).

Critical success factors
“With Bento, once again FileMaker proves that it's possible to make the complex simple and accessible while at the same time, extending the function of native iPhone functionality in new ways,” said Michael Gartenberg, president of strategy and analysis, Interpret, LLC.

Media Praise for Bento for iPhone and iPod touch
Bento for iPhone has received rave reviews from press and bloggers including:

“Bento for iPhone/iPod touch: one of my ‘must-have’ iPhone apps.” – iPod Observer

“How good is the iPhone version of Bento? I’d love to see it bundled with every iPhone sold.” – TUAW

"Bento for the iPhone and iPod touch is an amazing, versatile, and powerful application, making it possible for you to create databases and manage a variety of information, all from your mobile device." Awarded 4.5 Mice out of 5. – MacWorld

"Best App for Personal Databases" - Best iPhone Apps – O'Reilly

"... definitely one of the better organizational tools available for any market today.” – TouchMyApps

About FileMaker, Inc.

FileMaker is the leader in easy-to-use database software. Millions of people, from individuals to some of the world's largest companies, rely on FileMaker software to manage, analyze and share vital information. The company’s products are the FileMaker Pro line – versatile database software for teams and organizations, for Windows, Mac and the Web – and Bento, the personal database for Mac, iPhone and iPod touch. FileMaker, Inc. is a subsidiary of Apple.

Customer contact:
800-325-2747
http://www.filemaker.com

Media contact:
Kevin Mallon
408-987-7227
kevin_mallon@filemaker.com

Copyright © 2009 FileMaker, Inc. All rights reserved. FileMaker and Bento are trademarks of FileMaker, Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

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