FileMaker Unveils New Bento Business Organizer | FileMaker

FileMaker Unveils New Bento Business Organizer

Eight new templates and Avery print labels for QR Codes help businesses, from jewelers to farmers, organize and communicate with ease

SANTA CLARA, Calif. – August 30, 2011 – FileMaker, Inc. today announced the new Bento Business Organizer, a free set of customized database templates that make it easy to manage businesses run by sole proprietors. The Bento Business Organizer from FileMaker, available free with a 30-day trial of Bento 4, offers a set of powerful templates tailor-made for business owners that sell handcrafted goods such as furniture, clothing, paintings, baked goods and jewelry at farmers' markets, festivals or from their own studios, workshops, and web sites, such as

Bento is the most-popular line of personal database products for Mac, iPhone and iPad.  Bento 4 for Mac recently received an Editor’s Choice from PC Magazine. The magazine also recently named Bento for iPad among the top 10 business apps for iPad.

 "When you run your own business, you have enough to deal with just making and selling your products," says Ryan Rosenberg, vice president, marketing and services, FileMaker, Inc. “We built the Bento Business Organizer to help the solo business owner with all the other details, including organizing contacts and clients, tracking products and projects, managing orders and inventory, coordinating events and tasks, and even printing "quick response" or QR code labels."

The square "quick response" codes turn URLs, vCards, or any kind of text into a block of pixels that users can scan onto their smartphone instantaneously.

The eight professionally designed, ready-to-use templates in the Bento Business Organizer, which can also be used with Bento for iPhone and Bento for iPad, (both sold separately) include:

Organize relationship details, including emails and voice memos, for customers and vendors all in one place.
Store catalog descriptions, pictures, prices, QR (Quick Response) codes, and materials used. Print QR Code labels with a few clicks.
Sales Orders
Produce and print custom sales orders with your company logo and built-in calculations for taxes and totals.
Manage reorder levels, costs, locations, and the finished products that are related to each inventory item.
Log project details, deliverables, deadlines and communications history, including important files and notes from meetings.
Coordinate participation in farmers' markets, festivals and exhibits. Track expenses and store photos from each event too.
Prioritize tasks and assign them to specific individuals or link them to projects and events.
Voice Memos
Record voice memos on your iPhone or iPad and sync to Bento for Mac to easily recall conversations and to-do items.

Mobile marketing and communications made easy
QR codes stored in the Bento Business Organizer Products template can be printed onto the new line of Avery merchandising and branding labels (22806 label), which is square and ideal for printing QR Codes.  These labels can be affixed to products and then scanned by a variety of mobile devices, including the iPhone and iPad 2. The QR Code links the viewer to a web page, email address, or map location to provide a mobile portfolio of product information and other details.

From photographers to painters and craft-makers, business owners are enthusiastically adopting Bento. The Bento Business Organizer makes it easy for them to better organize the details of their business so they have more time to spend making and selling their products. Here’s what they have to say:

Rave reviews from Bento small business customers
“As a small business owner, I know the importance of being able to have the information I need when I want it. The Bento Business Organizer helps me track the information I need to plan promotions, advertising, staffing and ordering," reports Trish McIntire, owner, McIntire Tax Center, Arkansas City, Kansas. "After a couple of hours playing with the Bento Business Organizer, I learned new and better ways to manage my business—I'm impressed!"

"I really like how the Bento Business Organizer makes use of several libraries linked together, as well as the new media field, which permits recording of voice memos," says Grace Lidia Suarez, attorney, San Francisco, Calif.  "I could easily see a small business using the Bento Business Organizer 'out of the box' to get started and then gradually adding forms and fields as needed. I love Bento, and use the iPad and iPhone versions constantly – the Bento Business Organizer is a great addition."

About FileMaker, Inc.

FileMaker is the leader in easy-to-use database software. Millions of people, from individuals to some of the world's largest companies, rely on FileMaker software to manage, analyze and share essential information. The company's products are the FileMaker line - versatile database software for teams and organizations, for Windows, Mac, iPhone, iPad and the web - and Bento, the personal database for Mac, iPhone and iPad. FileMaker, Inc. is a subsidiary of Apple.

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