Company

First Marketing Conference for FileMaker Product Developers To Be Held in Chicago
on October 23 and 24

CHICAGO – August 21, 2012 – “Growing Your FileMaker Business” an intensive two-day marketing focused workshop for FileMaker database platform developers will be held on October 23 and 24 here at the Hotel Sax, announced Thorsen Consulting a leading software development company.

Attendees will participate in this intensive workshop with other software developers with a wide variety of experience to discuss problems and solutions to marketplace challenges.

Top FileMaker product experts will lead workshops, panel discussions, and roundtables to explore topics fully, and produce concrete strategies and actions to takeaway. Topics include:

  • How to define a compelling purpose, vision and mission for your company that will focus your energies
  • How to deal with competition from online databases and iOS apps
  • How to identify your target market and position your product
  • How to get funding to support the development and marketing of your product
  • How to structure both the business and technical side of your work to maximize your potential for profit
  • How to build an effective team and company infrastructure to allow your business to grow successfully

Speakers Include:

Bill Bennett, Velvet Singer
Molly Connolly, Thorsen Consulting
Allen Imbarrato, KiBiz Systems
Dave Johnson, Wizard Software
Ernest Koe, Proof Group
Joe Mastriani, HAPPY Software
Beth Nagengast, FileMaker, Inc.
Matt Navarre, MSN Media

Conference attendees will save up to US$150 off the full conference registration price, paying only $500, by taking advantage of the “early bird” discount, available now through August 24, 2012.

Registration is open now at: http://fmproduct.eventbrite.com/

A limited number of hotel rooms are available at a special group rate. Conference attendees are strongly urged to make reservations before discounted rooms sell out. Call the Hotel Sax today at (877) 569-3742

About Conference Hosts

Molly Connolly owner of Thorsen Consulting is a fifteen-year software and database development expert, and Allen Imbarrato, creator of the KiBiz System software that has been selling worldwide for over 15 years, are hosting a collaborative conference to bring together FileMaker product developers to focus in depth on the current challenges they are facing in today's competitive marketplace.

For further information:

Molly Connolly
President
Thorsen Consulting
molly@thorsenconsulting.com
773-761-4838

About FileMaker, Inc.

FileMaker is the leader in easy-to-use database software. Millions of people, from individuals to some of the world's largest companies, rely on FileMaker software to manage, analyze and share essential information. The company's products are the FileMaker line - versatile database software for teams and organizations, for Windows, Mac, iPhone, iPad and the web - and Bento, the personal database for Mac, iPhone and iPad. FileMaker, Inc. is a subsidiary of Apple.

Customer contact:

800-325-2747
http://www.filemaker.com

Media contact:

Kevin Mallon
408-987-7227
kevin_mallon@filemaker.com

Copyright © 2012 FileMaker, Inc. All rights reserved. FileMaker and Bento are trademarks of FileMaker, Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

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