FileMaker Business Alliance FAQ

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What is the FileMaker Business Alliance?

The FileMaker Business Alliance (FBA) is worldwide and designed for organizations that deliver solutions to enhance workflow and productivity of business customers, whether they use iPad, iPhone, Windows, Mac or the Web to get their work done. FBA members include FileMaker consultants, trainers, publishers, solution providers, plug-in providers, resellers, and hosting companies. Companies looking to increase their business opportunities through exclusive sales and marketing support from FileMaker, Inc. benefit from FBA membership. The FBA provides a host of resources including training, promotional benefits, sales resources, co-marketing opportunities and product discounts to help you grow your business.

Companies looking to increase their business opportunities through exclusive sales and marketing support from FileMaker, Inc. benefit from FBA membership. The FBA provides a host of resources including training, promotional benefits, sales resources, co-marketing opportunities and product discounts to help you grow your business.

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What are the requirements to join the FileMaker Business Alliance?

To be recognized and listed on filemaker.com for providing certain FileMaker services, there are specific requirements for each business type.

New FBA - Upon initial application to the FBA, please specify your business type/s and supply the required materials.

Existing FBA - If you are an existing FBA partner and wish to be recognized on the FileMaker website for an additional business type, please email fba@filemaker.com and request the change.

Requirements

  • Company has been in business for a minimum of 1 year and is registered in the country in which you are applying.
  • Person signing the membership contract is over 18 years of age.
  • Applicant must have a business website that clearly describes your business and products and includes email contact, phone number, location address, business hours, current versions of FileMaker products. FileMaker Trademark Guidelines and FileMaker Corporate Style Guide.
  • Company’s legal and trade name, URL, domain name, or email address must comply with FileMaker’s guidelines and may not include any FileMaker trademark, or a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation.
  • Company carries US $1 million General Business Liability Insurance (US only)
  • Company will identify primary technical contacts by name and submit proof of technical certifications.
  • Provide two professional references.

Membership Fees Membership in the FileMaker Business Alliance is subject to the payment of an annual membership fee per location of $499USD or local equivalent. This fee provides certain resources and benefits and permits the listing of multiple offices within the contracted region provided these offices are staffed by at least one full time staff who works with FileMaker.

Annual membership fees: US$499 each or local equivalent for each location.

What does my organization need to do to fulfill the six pillars?

FileMaker’s Six Pillars of Excellence focus on technical and business activities that ensure the delivery of high-quality service and solutions. These standards are supported throughout the FBA with resources, opportunities and recommendations that are detailed in this guide. Together with our FBA partners, we strive to deliver to customers, visually exceptional and transformational solutions through six methods, three with a technical focus and three with a business focus:

Design: Use interactive design and visual appeal to create an exceptional user experience

Develop: Solve complex and technically challenging projects

Educate: Introduce, educate and promote the adoption of latest technologies among new and existing developers.

Innovate: Demonstrate innovation, competitive differentiation and customer value in a product that runs on or enables better solutions on the FileMaker Platform. (i.e. SBA solutions, plug-ins, developer tools)

Advocate: Expand awareness of the FileMaker Platform and generate a high volume of new prospective customers

Grow: Contribute revenue through sales of the FileMaker Platform, have a clear definition of business growth, expand licensing knowledge and marketing investments. To encourage excellency in all FileMaker customer interactions we recommend that each FBA company meet at least one pillar. FileMaker provides several business and learning opportunities to help your company fulfill each category. Following are details on each pillar.

What can I expect once in the FileMaker Business Alliance?

Once approved, FileMaker Business Alliance partners will receive an email to submit payment. Once payment is received, the FBA partner will receive a welcome email from their local regional office. The email you receive will contain your information on how to access the FBA Space web site. This web site contains resources such as your FileMaker Sales Rep contact information, sales tools, logos, co-marketing opportunities, and more. The primary contact of the FBA membership will be subscribed to the FBA Forum, the online FileMaker business forum. You will also receive an electronic certificate of membership. Your business services and products will be listed on the FileMaker website depending on your business type.

We have a FileMaker consulting business, a training facility, and we also sell a commercial product. How would I benefit from joining the FileMaker Business Alliance?

For one FileMaker Business Alliance membership fee, the company, if requirements are met, may have a listing in the consultant, training and solution directories on the FileMaker web site.

I understand the FileMaker Business Alliance program is a US$499 annual membership fee per location. What is the cost to become “Platinum” level in the FBA program?

Platinum members of the FileMaker Business Alliance are nominated by FileMaker Business Account Managers or Regional Managers. An additional fee is not required for this level. Following are additional requirements, over and above standard FBA requirements, that partners must meet for Platinum level consideration:

  • Invited and interviewed by FileMaker, Inc.
  • Occupy professional office location(s)
  • Employ at least 2 technical staff that develop on the FileMaker Platform
  • Employ at least one full-time developer (certified in the current version or one version back)
  • Track record of joint-selling with FileMaker, Inc. Sales teams
  • Ability and plan for acquisition of customers that are new to FileMaker
  • Sales from multiple clients
  • Complete annual business plan agreement which includes revenue goal (direct and indirect)
  • Be approved by FileMaker, Inc. local Vice President
  • Attend the FBA Reseller Qualification Training (meetings / webinars)

Benefits and requirements may vary by geo, please contact your local FBA representative for more information.

I have multiple offices, how can I get them listed on the FileMaker web site?

FileMaker Business Alliance partners, for an additional fee, may list additional branch offices in the Consultants directory on the FileMaker web site. In each additional location you must have a full time employee who reports to that location and actively works on FileMaker-related business at that location. As set forth in your FBA Agreement, you may, upon approval by FileMaker add an additional location to the FBA Directory (see FBA Agreement for details and limitations). Each additional listing is subject to an additional annual fee of $499USD for each location or currency equivalent.

Qualifying locations must be:

  • Business office
  • Home office or
  • Contracted rented desks (example: contracted desk rental, which is the same desk 5 days a week). P.O. boxes, mailbox service and mail forwarding companies, hourly hot-desk or co-desk sharing virtual offices do not qualify.

To add an additional location to your FBA Company Profile, simply log on to your FBA Space on community.filemaker.com and choose "Edit Company Profile". Your FBA partner status (such as Platinum or Trainer level) in the originating company is not assumed in GEOs (AMRs, EMEA, APAC, JAPAN) outside your originating GEO.. For an additional location to be eligible for the Platinum status, a FileMaker certified developer must be full-time on site.

What is the 30-seat Educational Software Grant?

FileMaker Business Alliance Trainer level partners may apply for the 30-seat Educational Software Grant at no additional cost. This allows trainers to install an annual license of up to 30-seats of the current version of FileMaker Pro Advanced and 30 seats of FileMaker Server + 30 User Connections in their facility for use in their training courses. Certain restrictions apply. We encourage trainer level members to provide instructional courses in the latest versions of the FileMaker Platform.

I have a commercial solution built in FileMaker Pro. I'd like to sell it as a bundle with FileMaker Pro. Are there any discounts on FileMaker software?

Many customers share a similar need for packaged solutions that are specifically designed for their industry or task. FileMaker encourages the creation of professionally developed solutions bundled with FileMaker software and sold to a particular industry or large group of customers to meet their needs. The Solution Bundle Agreement (SBA) is designed for FBA partners who want to distribute FileMaker software bundled with their developed solution and will benefit from increased margins on licensing. FileMaker Pro and FileMaker Server are available for special volume discounts in this program. SBA solutions may be promoted on the FileMaker website providing an easy way for customers to find what they need.

SBA Requirements

Minimum requirements to qualify for the SBA:

  • FileMaker Business Alliance partner in good standing
  • Complete annual SBA agreement
  • Minimum initial order of 10 units of FileMaker Pro or FileMaker Licensing for Teams Users. Must purchase at least 50 licenses or users per year in order to renew for the following year. Other purchase requirements apply.
  • Solutions considered for the SBA program must be submitted to FileMaker, Inc. for review and approval
  • FileMaker software purchased under SBA program cannot be sold separately from the bundled solution
  • FileMaker reserves the right to audit customer/client licensing usage

I'd like to be able to offer my clients a full service solution (e.g. bundling FileMaker Pro with my solution) and order FileMaker software as needed. Is there a buying option for me?

FBA members have the ability to purchase FileMaker software FOR THEIR CUSTOMERS' USE at a discount. Please refer to the FBA Purchasing Tutorial when you’re ready to buy. Reseller Qualification Training is highly recommended prior to reselling FileMaker software.

What is FileMaker Reseller Qualification Training?

The FileMaker Reseller Qualification Training is a 2 online session bootcamp designed to equip FBA partners with specialized knowledge of FileMaker’s licensing programs, use of the FBA online store, how to engage with FileMaker sales staff, and how to position FileMaker to customers using the 0-60 standardized FileMaker Platform demo. This training is highly recommended to ALL FBA partners who plan to bundle or sell FileMaker software to customers. (Training delivery may vary by geo.)

Why should I get FileMaker Certified?

FileMaker Certification not only helps you meet the Develop pillar, but gives you a competitive advantage over other developers such as a higher rating on the FileMaker Consultants listing. It adds credibility to your organization, and is also a requirement for FBA Platinum consideration.

As an FBA partner do I receive a FREE annual subscription to the FileMaker Developer Subscription?

No. FBA partners do not receive a FREE annual subscription to the FileMaker Developer Subscription as part of their membership. We highly recommend that at least one member of your organization purchase the FileMaker Developer Subscription. For US$99 per year, you receive the Development License of FileMaker Server, an electronic version of the FileMaker Training Series: Advanced manual, and pre-release software when available.

What type of FileMaker software or product discounts do FBA partners receive?

FBA partners are eligible to receive one not-for-resale copy of FileMaker Pro Advanced (value US$549). In addition, FBA partners may purchase additional FileMaker software for internal use at a 50% discount. And finally, FBA partners may resell FileMaker software to their customers. See the FBA Purchasing Tutorial for more information.

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