FileMaker Business Alliance FAQ
What is the FileMaker Business Alliance?
The FileMaker Business Alliance (FBA) is worldwide and designed for organizations that deliver solutions to enhance workflow and productivity of business customers, whether they use iPad, iPhone, Windows, Mac or the Web to get their work done. FBA members include FileMaker consultants, trainers, publishers, solution providers, plug-in providers, resellers, and hosting companies. Companies looking to increase their business opportunities through exclusive sales and marketing support from FileMaker, Inc. benefit from FBA membership. The FBA provides a host of resources including training, promotional benefits, sales resources, co-marketing opportunities and product discounts to help you grow your business.
What are the requirements to join the FileMaker Business Alliance?
To be recognized and promoted for providing certain FileMaker services, there are specific requirements for each business type.
New FBA - Upon initial application to the FBA, please specify your business type/s and supply the required materials.
Existing FBA - If you are an existing FBA partner and wish to be recognized on the FileMaker website for an additional service, please log onto your FBA account and submit the required materials for the new business type.
You will be prompted during and/or after the application process to submit the required information below for your business type/s.
Consultants and Solution Providers:
- Two customer references
- For Consultants, a sample of your work (if you or a full-time employee in your organization have a FileMaker certification in the current version, the work sample requirement is waived)
- For Solution Providers, a sample of your commercial product or solution
- A website that clearly describes your business and products, with contact information, business hours, and current versions of FileMaker products highlighted or mentioned
A reseller tax certificate (required in United States and Canada)
- Attend the FBA Reseller Qualification Training
- FileMaker certification in the current version
- Conduct 4 classes per year
- Training schedule on your website
- Two student references
- FBA Training agreement
- Use the FileMaker training survey with all students
Hosting Providers must supply proof that you provide:
- 24/7 availability
- Automatic notification of downtime
- Reporting on downtime per month
- Secured server facility
- Dedicated server and FileMaker Server application
- When hosting is outsourced, FBA must provide proof of all the above from the outsourcing company
Membership Fee (US$499 plus applicable state sales tax). Payment is not requested until the application has been reviewed and approved.
Send the information to: firstname.lastname@example.org or
FileMaker Business Alliance
5201 Patrick Henry Drive
Santa Clara, CA 95054
What does my organization need to do to fulfill the six pillars?
The six pillars are Design, Develop, Educate, Produce, Generate, and Grow. Each FBA company should strive to meet the goals of at least one pillar. Following are examples of business and learning opportunities that will fulfill each category:
Design: Study the Design Series technical briefs published by FileMaker, Inc. to learn best practices in designing solutions. Read the Interface module in the FileMaker Training Series: Advanced materials, the Reading List on design thinking and user interface design provided in the Introduction, and Apple's iOS Human Interface Guidelines, and/or attend a design course.
Develop: Obtain a FileMaker certification in the current version. This pillar could be fulfilled by one or more full-time employees in your organization.
Educate: Create sample files that can be used by customers. Conduct technical presentations. Deliver web seminars that provide teaching tips, techniques or best practices for developing solutions. Become a FBA Trainer and offer 4-8 classes per year with approx. 40-80 attendees. Participate in FileMaker discussion forums. Author/publish FileMaker educational materials, videos and technical documents. Conduct a session at FileMaker’s Developer Conference. Publish a FileMaker blog.
Produce: Become FileMaker certified. Create a commercial solutions built in FileMaker Pro and sell it as a bundle with FileMaker software. Enter into the Solution Bundle Agreement (SBA) program. Participate in Made for FileMaker by listing a commercial solution, plug-in, developer tool, add-on, or book.
Generate: Work with FileMaker sales management to draft a business plan that includes new customer acquisitions and sales of licensing and renewals. Organize a FileMaker Developer Group. Deliver one-to-many web seminars for prospective FileMaker customers. Work with your local FileMaker sales manager to schedule App Spotlights at Apple Stores. Conduct presentations to prospective customers on FileMaker use cases. Contribute a success story for the FileMaker website
Grow: Sell new and renewal FileMaker licenses to new and existing customers. Attend the FileMaker Reseller Qualification Training.
What can I expect once in the FileMaker Business Alliance?
Once approved, FileMaker Business Alliance partners will receive an email to submit payment. Once payment is received, the FBA partner will receive a welcome email from their local regional office. The email you receive will contain your information on how to access the FBA Space web site. This web site contains resources such as your FileMaker Sales Rep contact information, sales tools, logos, co-marketing opportunities, and more. The primary contact of the FBA membership will be subscribed to the FBA Forum, the online FileMaker business forum. You will also receive an electronic certificate of membership. Your business services and products will be listed on the FileMaker website depending on your business type.
We have a FileMaker consulting business, a training facility, and we also sell a commercial product. How would I benefit from joining the FileMaker Business Alliance?
For one FileMaker Business Alliance membership fee, the company, if requirements are met, may have a listing in the consultant, training and solution directories on the FileMaker web site.
I understand the FileMaker Business Alliance program is a US$499 annual membership fee. What is the cost to become “Platinum” level in the FBA program?
Platinum members of the FileMaker Business Alliance are nominated by FileMaker Business Account Managers or Regional Managers. An additional fee is not required for this level. Following are additional requirements, over and above standard FBA requirements, that partners must meet for Platinum level consideration:
- Invited and interviewed by FileMaker, Inc.
- Occupy professional office location(s)
- Employ at least 2 technical staff that develop on the FileMaker Platform
- Employ at least one full-time developer (certified in the current version or one version back)
- Track record of joint-selling with FileMaker, Inc. Sales teams
- Ability and plan for acquisition of customers that are new to FileMaker
- Sales from multiple clients
- Complete annual business plan agreement which includes revenue goal (direct and indirect)
- Be approved by FileMaker, Inc. local Vice President
- Attend the FBA Reseller Qualification Training (meetings / webinars)
Benefits and requirements may vary by geo, please contact your local FBA representative for more information.
I have multiple offices, how can I get them listed on the FileMaker web site?
FileMaker Business Alliance partners, for an additional fee, may list additional branch offices in the Consultants directory on the FileMaker web site. In the additional location you must have a full time employee who reports to that location. As set forth in your FBA Agreement, you may, upon approval by FileMaker add an additional location to the FBA Directory (see FBA Agreement for details and limitations). Each additional listing is subject to an additional annual fee. P.O. Boxes or or non-permanent offices such as Regus Centers or Servcorp virtual offices will not be accepted.
The separate fee for each additional location is a flat annual fee, regardless of what point during the FBA partners' membership year the additional location is added. Further, the term for each additional location will be coterminous with the FBA membership term. (For example, if your membership year began on 5/1/2014, and you were to enroll an additional location on 11/1/2014, then you would pay the full flat annual fee of US$100 for the additional location for that year, and the additional location would expire on 5/1/2015, at the same time that your FBA membership expires.)
To add an additional location to your FBA Company Profile, simply log on to your Company Profile, and choose Business Type->Consultant->Location Information-> Add a location.
If your location is in a different geo (Americas, EMEIA, North Asia, Asia Pacific), then you must fill out a separate FBA application for that geo. Your FBA partner status (such as Platinum or Trainer level) in the originating company is not assumed. For an additional location to be eligible for the Platinum status, a FileMaker certified developer must be full-time on site.
What is the FileMaker policy as it relates to Trainer level members and additional training listings?
If you offer FileMaker training and have multiple training locations, you must purchase additional locations for US$499. In addition to the listing in the Training Directory on the FileMaker web site, you will be eligible to apply for the FileMaker Educational Software Grant at no additional cost.
What is the 30-seat Educational Software Grant?
FileMaker Business Alliance Trainer level partners may apply for the 30-seat Educational Software Grant at no additional cost. This allows trainers to install up to 30-seats of the current version of FileMaker Pro in their facility for use in their training courses. Certain restrictions apply. We encourage trainer level members to provide instructional courses in the latest versions of FileMaker Pro.
I have a commercial solution built in FileMaker Pro. I'd like to sell it as a bundle with FileMaker Pro. Are there any discounts on FileMaker software?
The Solution Bundle Agreement (SBA) is a software discount program designed for FileMaker Business Alliance partners who want to distribute FileMaker software bundled with their professionally developed solutions. FileMaker Pro, and FileMaker Server are available for special volume discounts in this program.
Here are the minimum requirements to qualify:
- Available only to FileMaker Business Alliance partners in good standing
- Minimum initial order is 10 units of FileMaker Pro. Must purchase at least 50 copies throughout the year in order to renew for the following year. Other purchase requirements apply.
- Solutions to be considered for the SBA program must be submitted to FileMaker for review and approval.
- FileMaker software purchased under SBA program cannot be sold separately from the bundled solution.
- FileMaker reserves the right to audit customer/client licensing usage
- You must have a valid FileMaker Business Alliance (FBA) membership.
- Fill out the SBA Application (located in the FBA members only area).
- Submit application with your solution(s) to FileMaker for review. If your solution requires FileMaker Server, please specify when you submit your application.
If approved, FileMaker will send an agreement. Your initial order and signed agreement will complete the application process.
Americas Contact: Stephen Day
Members outside of the Americas: Please contact your regional FileMaker sales representative.
I'd like to be able to offer my clients a full service solution (e.g. bundling FileMaker Pro with my solution) and order FileMaker software as needed. Is there a buying option for me?
FBA members have the ability to purchase FileMaker software FOR THEIR CUSTOMERS' USE at a discount. Please refer to the FBA Purchasing Tutorial when you’re ready to buy. Reseller Qualification Training is highly recommended prior to reselling FileMaker software.
What is FileMaker Reseller Qualification Training?
The FileMaker Reseller Qualification Training is a 2-day training bootcamp designed to equip FBA partners with specialized knowledge of FileMaker’s licensing programs, use of the FBA online store, how to engage with FileMaker sales staff, and how to position FileMaker to customers using the 0-60 standardized FileMaker Platform demo. This training is highly recommended to ALL FBA partners who plan to bundle or sell FileMaker software to customers. (Training delivery may vary by geo.)
Why should I get FileMaker Certified?
FileMaker Certification not only helps you meet the Develop pillar, but gives you a competitive advantage over other developers such as a higher rating on the FileMaker Consultants listing. It adds credibility to your organization, and is also a requirement for FBA Platinum consideration.
As an FBA partner do I receive a FREE annual subscription to the FileMaker Developer Subscription?
No. FBA partners do not receive a FREE annual subscription to the FileMaker Developer Subscription as part of their membership. We highly recommend that at least one member of your organization purchase the FileMaker Developer Subscription. For US$99 per year, you receive the Development License of FileMaker Server, an electronic version of the FileMaker Training Series: Advanced manual, and pre-release software when available.
What type of FileMaker software or product discounts do FBA partners receive?
FBA partners are eligible to receive one not-for-resale copy of FileMaker Pro Advanced (value US$499). In addition, FBA partners may purchase additional FileMaker software for internal use at a 50% discount. And finally, FBA partners may resell FileMaker software to their customers. See the FBA Purchasing Tutorial for more information.