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Tuesday
Save to Calendar Growing Your Business: Plotting a Course From One to Many
10:45 AM
Business

Mark Richman (Skeleton Key)

Session Description

Many of us started in our development career the same way – as a solo developer, working for ourselves. Few of us ever planned to do more than that, happy to work on a small number of projects for a small number of clients. At some point, many of us have encountered the need, desire or calling to do more, and to try and grow our fledging consultancy into a true business. We’ll use this session to discuss some of the milestones, choices and pitfalls that you’ll encounter as you plot and travel the course from sole-proprietorship to corporate entity.

What you should know

A basic understanding of simple business concepts (e.g., sole-proprietorships vs different corporate structures; employees vs contractors; income vs expenses) will be useful, but is not essential.

Products & Technologies
  • Other
What You Will Learn
  • How to recognize when growth is the right next step for you
  • Achieving milestones – planning for growth and gathering necessary resources
  • Making choices – weighing your options and making informed decisions
  • Avoiding pitfalls – using tools and proven strategies for mitigating personal and professional risk
Save to Calendar Partnering with IT for Successful Deployment
2:00 PM
Business

Tim Neudecker (Kyo Logic)

Session Description

Having the support of IT is critical to any successful FileMaker solution deployment. This session will cover many topics from getting IT’s approval and buy-in on a project to helping IT properly support FileMaker. We’ll also discuss what can you do as the developer/consultant or project manager to make sure you are working well with IT.

What you should know

Understand the client server model of FileMaker Pro.

Products & Technologies
  • FileMaker Server
  • FileMaker Pro
  • FileMaker Pro Advanced
  • FileMaker Go
What You Will Learn
  • How to understand IT
  • How to help IT understand FileMaker
  • Manage multi-server deployment
  • Manage security within large organizations
Save to Calendar The BI Roadmap: 10 Steps to Implementing a FileMaker Dashboard
3:45 PM
Business

Luke Rochester (Biznet)

Session Description

BI (Business Intelligence) is all about providing a summary of the most important information to the right person at the right time. A dynamic information dashboard helps achieve this and FileMaker is the perfect tool for building it. However, 70%-80% of BI projects fail (ref: Gartner) predominantly from focusing too much on the technology and not enough on the business and the people in it. In this session, you will learn about the 10 practical steps that will help you not only implement a dashboard but will also help you avoid the 70%- 80% failure rates.

What you should know

No prior knowledge is required, however, the session will probably be most interesting for people with intermediate FileMaker skills and above.

Products & Technologies
  • FileMaker Pro
  • FileMaker Pro Advanced
  • FileMaker Go
  • FileMaker Server
  • FileMaker WebDirect
What You Will Learn
  • 10 practical steps to follow when implementing a dashboard with FileMaker
  • How to avoid the 70% to 80% failure rate common among BI (Business Intelligence) projects
  • Business and project management topics like goal setting, target setting, KPI’s, storyboarding, and go live
  • Technical concepts like dashboard proof of concepts, prototypes and pilots
Wednesday
Save to Calendar Attracting New Developers to FileMaker: It’s Everyone’s Business!
9:00 AM
Business

Philippe Lazzaroni (Direct Impact Solutions)

Session Description

As the FileMaker Platform continues to grow, there has been an increasing demand for new developers. If you have a growing business in FileMaker, you have a stake in filling this demand. In this session, we’ll share the efforts deployed by graduate schools in Quebec (Shawinigan and Bois-de-Boulogne) and how these schools have successfully integrated FileMaker into their database curriculum. We‘ll talk about the actions taken to help the various stake holders involved. Part of the session will be an open discussion to exchange ideas on other ways we can attract new developers to FileMaker.

What you should know

No prerequisites.

Products & Technologies
  • Other
What You Will Learn
  • The issues related to the shortage of developers
  • The challenges we are facing in trying to attract new developers
  • The measures that can be taken to address the shortage
  • How each of us can play a role to ensure the sustainability of the platform
Save to Calendar Why Join the FileMaker Business Alliance?
10:45 AM
Business

Julie Sigfrinius (FileMaker, Inc.)

Session Description

Learn how becoming a FileMaker Business Alliance (FBA) partner can provide resources to expand your business. Currently, over 1,300 FBA partners enjoy the benefits of connecting with new customers, creating solutions their customers love, and saving on FileMaker products. This session is an explanation of the benefits of the FBA program and why a developer should join. During this session, we will discuss all FBA business types and requirements, key program benefits, the FBA Pillars of Excellence, and much more! Attendees should not already be a part of the FBA.

What you should know

No prerequisites required.

Products & Technologies
  • FileMaker Pro
  • FileMaker Pro Advanced
  • FileMaker Go
  • FileMaker Server
  • FileMaker WebDirect
What You Will Learn
  • Benefits of the FBA Program
  • How the FBA program can help grow your business
  • Review of the five FBA business types
  • Review of FBA Pillars of Excellence
Save to Calendar Leveraging LinkedIn Networking to Grow Your Business
2:00 PM
Business

Alexandra Gebhardt (Inside Media Networks)

Session Description

LinkedIn is one of the most important social networks for connecting to B2B opportunities. Simply having an account does not mean you are making the most of this critical networking platform. Join us in this informative session and learn how to maximize your personal and company presence on LinkedIn to attract new connections and leads to help you grow your business. You’ll learn ways to improve your visibility, how to add contacts, find/search contacts, and ways to connect with them. We will also review tips on how to find and participate in group discussions.

What you should know

Beginner - Intermediate. Attendee should already have a public profile on LinkedIn and be somewhat familiar with usage and terms.

Products & Technologies
  • Other
What You Will Learn
  • Improve visibility of personal and company LinkedIn profiles
  • How to add contacts and find new connections
  • How to post and share content on LinkedIn
  • How to find and participate in group discussions
Save to Calendar In-house Management Techniques
3:45 PM
Business

Chris Irvine (Threeprong.com LLC)

Session Description

We’ll be looking at several different areas that contribute to successful management of a development team that supports a sizable in-house FileMaker solution. Topics will include the value of developing organizational standards for development, coding style, and deployment. We’ll also discuss ways to balance the need for support and bug fixes against enhancements and long term features and the application of a few scrum techniques to a small in-house team. We’ll touch on a few of the challenges in solutions that have been maintained and evolved to meet the demands of a business, such as code bloat, technical debt, and deprecation.

What you should know

Attendees will benefit most from this session if they have participated with or been a part of a corporate FileMaker development team.

Products & Technologies
  • FileMaker Server
  • FileMaker Go
  • FileMaker Pro
  • FileMaker Pro Advanced
  • CWP/XML/PHP
What You Will Learn
  • Take a look at how an internal team can balance support and enhancements
  • Highlights on the value of internal coding style guides and developer documentation
  • Recognizing challenges that effect long-lived solutions, like technical debt
  • Secrets to maintainable bridges to other corporate databases and services
Thursday
Save to Calendar Super-Sized Selling
9:00 AM
Business

David Knight (Angel City Data)

Session Description

Sell more now! Learn how experts use creative and cutting-edge methods to find new customers and projects even in today’s modern environments. In this session, see how and when to use social networks, web listings, showcases and other proactive tools to drive new opportunities to your door. We’ll look at effective sales approaches and discuss pros and cons as well as discover how to sell value, ROI, TCO and bundling effectively. We’ll learn how FileMaker Go, web publishing and other integration strategies can open new doors or maximize existing customer systems. We will also learn how to create synergistic partnerships with FileMaker Inc., Apple Stores and others that help enhance and extend your sales reach.

What you should know

FileMaker Pro, Twitter, LinkedIn, Facebook

Products & Technologies
  • FileMaker Pro
  • FileMaker Pro Advanced
  • FileMaker Go
  • FileMaker Server
  • FileMaker WebDirect
What You Will Learn
  • Dozens of proactive techniques you can use to increase your sales
  • Use referrals, social networks, web listings and other modern prospecting techniques
  • See real-world steps used to retain and “super-size” existing systems
  • Open new doors with FileMaker Go, web publishing and other growth opportunities
Save to Calendar Change Management in a Regulated Environment
2:00 PM
Business

James Hea (DataWorksPro)

Session Description

In-house developers are subject to a plethora of business requirements as well as change management rules. One of the stricter environments is the banking industry which is being required to ensure that data is secure and that all change processes can be documented and evidenced. This session goes through a case study of some of the ever-evolving requirements for change management and how they can help every one be a better developer.

What you should know

Project management, change management or requires compliance at their organization.

Products & Technologies
  • FileMaker Pro
  • FileMaker Pro Advanced
  • FileMaker Go
  • FileMaker Server
  • FileMaker WebDirect
  • CWP/XML/PHP
  • xDBC
What You Will Learn
  • Define the change management process
  • Why change management is important in a legislated and regulated environment
  • Change management and FileMaker - advantages and limitations
  • Documentation - self documenting versus standard documents
Save to Calendar Reselling FileMaker Software (FBA members only)
3:45 PM
Business

Julie Sigfrinius (FileMaker, Inc.)

Session Description

As a FileMaker Business Alliance partner, you can enhance your customer’s FileMaker journey by reselling FileMaker licenses for solution deployment. As your customer’s trusted partner, you can provide a “one-stop” shopping experience for your customer and create another profitable revenue source for your business.

What you should know

Must already be an FileMaker Business Alliance (FBA) partner.

Products & Technologies
  • FileMaker Pro
  • FileMaker Pro Advanced
  • FileMaker Go
  • FileMaker Server
  • FileMaker WebDirect
What You Will Learn
  • How to select the right licensing programs
  • Use pricing tools to easily find part numbers
  • How to purchase licenses on the FBA online store
  • To easily add concurrent connections in minutes