Medium to Large Business
Organize advertising sales processes
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adSails
- Robust CRM module
- Account list management
- Order generation and stewardship
- Dynamic rate structures
- Yield management
- Order approval interface for management
- Comprehensive sales activity and financial metrics
Medium to Large Business solutions
adBlocks is the premier developer of workflow automation solutions for the advertising sales industry. Its database software, adSails, maximizes efficiencies and drives incremental revenues for the ad sales operations of some of the largest media companies in the world. adBlocks brings a rational, scientific approach to advertising sales.
adSails organizes every aspect of the sales process for the entire operation -- from the account executive to the VP of sales. The software incorporates a unique Customer Relationship Management (CRM) module that describes the complex relationships of the advertising marketplace. It also generates and tracks orders, from pitch to close to execution. At the heart of the software is a sophisticated rate system designed specifically to maximize the value of advertising inventory. By managing the details of the sales process, adSails frees a sales force to focus on what it does best: selling.
"Advertising media is an extremely difficult commodity to price. adSails calculates prices according to rational, client-defined principles that maximize the value of a company’s inventory. With this dynamic rate system at its core, our software offers ad sales operations genuine workflow automation -- from cold call to execution to analysis."
Michael Phelps, adBlocks President and Lead DeveloperWorkflow automation standardizes best practices for a sales organization. It can also provide the tools for measuring compliance. adSails summarizes data for presentation in a range of analytics that vary in scope and detail: sales activity, dollars pitched, dollars closed, sales-to-budget comparisons, and pacing reports, to name a few. Best of all, by making the job of selling easier, adSails enjoys an enviable track record of end-user acceptance.
FileMaker Server makes multi-user deployments of adSails truly scalable. FileMaker’s ability to centralize data simplifies information management and provides the foundation for adSails' complex system of user privileges to safeguard client data. It also allows for functionality unique to a multi-user environment - for example, multiple account executives selling to a single account; an order approval interface that ties together AEs, managers, business, and traffic departments; and real-time reporting.
For more information on FileMaker Pro and adBlocks, contact a FileMaker sales representative at (800) 725-2747 or contact adBlocks at (207) 967-2530.
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