Every trade show depends on a constant flow of information before the floor is opened. Clients must be contacted, arrangements must be made, and follow–ups must be pursued to ensure the booths are filled. And all this effort requires an efficient system of contact management. "We used ACT for a time " recalls Eaton Hall Exhibitions president Scott Goldman, "but we found it rigid and inflexible. And we've used supposed 'high end' databases like Omnis 3 and found they didn't have anywhere near the flexibility we needed — adding fields or modifying how data was presented was extremely difficult once the database was in place."
Eaton Hall Exhibitions needed a database system that was flexible, adaptable, and easy to use, without the need for specialized training. "We chose FileMaker Pro," Scott continues, "because it was a solution that could be used by relative novices — without a long learning curve."
That was seventeen years ago — and since then Eaton Hall's been through upgrade after seamless upgrade, taking advantage of the enhanced new features of each FileMaker Pro version. "None of our upgrades presented any problem at all," notes Scott. "Our users didn't notice and it didn't take any more time to accomplish than doing an actual software install."