Solutions

Media Conscious, Media Savvy

eMotion Studios

These days, image is everything. But image management is even more. Today's full–service communications agency doesn't just design advertising. It builds distinctive identities for its clients. And for eMotion studios, a cutting–edge California agency, modern media tools bring these identities to life. Keeping those projects on track, you'll find FileMaker Pro, the award–winning database software application from FileMaker, Inc.

Overview

  • Communications agency eMotion Studios creates a distinctive identitiy for each of their clients, and bring those identities to life through projects like multimedia web sites and digital video presentations.
  • For each client, eMotion uses FileMaker Pro to create a custom digital video database containing up to 2,000 clips of video footage.
  • These large volumes of footage can be cataloged, managed and made instantly accessible to staff at eMotion.

Industry

  • Creative Services
  • Small Business

We can use existing media from an original project to save money in creating additional new media for our clients. FileMaker Pro helps us make this possible — an affordable, streamlined tool.

— Glen Janssens, CEO, eMotion Studios

Business Challenge

'Through immersive experiences, focused listening, and our talent as storytellers, we enable our clients' stories to emerge,' says eMotion's CEO Glen Janssens. 'eMotion studios' interactive design philosophy is all about the user. With them in mind, we endeavor to strike the delicate balance between functionality, innovation, and usability.' Whether the project in question is a full–functioned multimedia website or a crisply–produced digital video presentation, eMotion listens to its clients first. That listening is what led eMotion to FileMaker Pro. 'We've been using FileMaker for about six years,' Glen notes. 'It's made sense for us to take an internal tool and make it useful externally for our clients.'

Constructing a multimedia presentation around a client's image is no simple task. Video footage must be carefully examined and precisely chosen to fit exactly the image the client wishes to present. High profile clients like NASA and the International Space Station require massive libraries of video footage — not just the clips you see on the website or on the promotional videos, but vast amounts of material that didn't make the final cut. All this footage needs to be cataloged, managed, and made easily accessible. For both client and producer, FileMaker Pro provides the solution. 'We took all the digital footage and crunched low resolution versions,' explains Glen. 'This gave us about 2000 video clips to catalog by time code, so we could easily locate them on the source tapes.' For both eMotion and the client, the resulting database offers ready access to the entire library of images — and this, in turn makes future updates of the project easy to manage. New footage can be previewed and decisions can be made without having to scan through miles of irrelevant video.

Successful Solution

What worked for the International Space Station is now available to all of eMotion's large–scale clients. Says Glen, 'We can use existing media from an original project to save money in creating additional new media for our clients. FileMaker Pro helps us make this possible — an affordable, streamlined tool.' Each database, custom–built for each client, can contain from 500 to 2000 individual clips, all indexed and easily searched.

We've been using FileMaker for about six years. It's made sense for us to take an internal tool and make it useful externally for our clients.

— Glen Janssens, CEO, eMotion Studios

Customer Benefits

Creating an image through sight and sound — that's eMotion studios job. Helping to choose just the right sights, just the right sounds — that's a job for FileMaker Pro.

For FileMaker:

Kevin Mallon
Public Relations Manager
FileMaker Inc.
408-987-7227
kevin_mallon@filemaker.com
http://www.filemaker.com