When record labels such as Capitol, Arista and Virgin need marketing expertise for their leading–edge acts, they turn to Hi Frequency Marketing. The Carrboro, NC company is the marketing genius behind such hot acts as Limp Bizkit and new sensation Buckcherry. To stay at the forefront of the pop music scene, High Frequency relies on FileMaker Pro, award winning database software from FileMaker, Inc. Hi Frequency uses FileMaker Pro as a productivity application for project management, invoicing, client tracking, inventory management, and myriad other tasks. In addition, the company uses its FileMaker Pro driven Web site to assist its 100 field representatives with coordinating multiple nationwide projects such as college and retail store marketing events.

Business Challenge

'The Web site helps set us apart from our competition,' says Gary Summerfield, MIS System Administrator, Hi Frequency's. It enables our reps to enter reports directly into databases and allow our staff to provide cutting–edge,on the spot reporting for client viewing at any time.'

Successful Solution

Summerfield appreciates FileMaker Pro web capability, cross platform compatibility and overall flexibility. 'FileMaker Pro is easily adaptable to whatever situation a growing, evolving company such as ours encounters.' Layout changes and scripting are simple, flexible and enable quick solutions,' he adds.

FileMaker Pro is easily adaptable to whatever situation a growing, evolving company such as ours encounters.

— Gary Summerfield , MIS System Administrator, Hi Frequency Marketing

The company has 150 employees using 17 internally developed FileMaker Pro databases deployed on a combination of Macintosh and Windows–based PCs and servers connected through a LAN. Approximately 30 clients access the FileMaker driven Web site to view reports. The number of records range from 15 to 9,000 per database with layouts averaging 1 to 10 per file.