Jim Jordan spends most of his time behind the camera, and a typical day might find him jetting off to some remote and exotic location for a shoot with Leonardo DiCaprio, Alicia Silverstone or Robert Redford. His business is founded on his distinctive approach to fashion and celebrity photography, but his company is diversifying into other aspects of the business as well. "We're constantly growing and expanding," says Jim. "We have a staff of employees and agents in New York and Los Angeles, as well as a team of technicians who maintain my digital archives, and my film and commercial libraries. We also represent several other photographers, as well as hair and makeup stylists, wardrobe stylists, and prop stylists, under the name of White Cross Productions."
All those enterprises serve an impressive list of clients, and generate a vast amount of data — contact information, work notes, production orders, and invoicing, as well as the actual photography itself. And a comprehensive tool for keeping track of that data is essential to the smooth functioning of the organization. "I was introduced to FileMaker Pro as a contact database," Jim recalls, "and then, several years ago, I met James Manley, who was on the consulting team for the Smithsonian Institute, and who told me how the Smithsonian was using FileMaker Pro for archiving and image retrieval."
This conversation opened Jim's eyes to what he calls the "infinite possibilities" for the use of FileMaker Pro in his own business, and before long James Manley was working for Jim Jordan Photography as his post–production supervisor — delving fully into the construction of a full–scale FileMaker Pro database system.