Solutions

Mickey Thompson Performance Tires and Wheels
The company uses FileMaker Pro to manage, communicate, and share data between employees

Mickey Thompson Performance Tires and Wheels

The External SQL Data Connectivity capabilities built into FileMaker Pro 9 are a great boon to the employees of this small business, since the company uses Microsoft SQL. "Now we can import the data right into FileMaker Pro 9 and create beautiful reports that can be sent out as .pdf files for our sales and marketing team."

Overview

  • FileMaker Pro 9 simplifies company–wide access to vital sales and marketing data

Industry

  • Automotive/Transportation

Now we can import the data right into FileMaker Pro 9 and create beautiful reports that can be sent out as .pdf files for our sales and marketing team.

— Don Sneddon, Advertising Manager, Mickey Thompson Performance Tires and Wheels

Where the rubber meets the road — that's where Mickey Thompson Performance Tires and Wheels makes a difference to high–powered, fast–moving customers. Providing a full line of products for high–performance street, strip, track, and off–road vehicles, the company's compact workforce focuses on going the extra mile for quality and service. "We are a small company with less than 50 employees many of whom must be flexible enough to do more than their job title suggests," says advertising manager Don Sneddon. "FileMaker Pro makes it easier than ever for us to manage, communicate, and share data between our employees. We used to have Microsoft Access and our people were terrified to use it, so they didn't! Now they really enjoy the ease of FileMaker Pro and I hear new ideas coming up all the time on how they can use it to make their jobs easier."

With an enterprise system making heavy use of Microsoft SQL, Don is very pleased with the External SQL Data Connectivity capabilities built into FileMaker Pro 9. "Currently we have to bring in consultants or programmers to get reports out of our enterprise system and they're the ugliest–looking reports with no formatting," he declares. "Now we can import the data right into FileMaker Pro 9 and create beautiful reports that can be sent out as .pdf files for our sales and marketing team. This feature will also be extremely helpful in managing the data for our website, which runs on .php and MySQL. We can now work closer than ever before with our engineering department to ensure product data on our website is up to date and accurate. Before it was lots of manual data entry, but now we can simply grab their data and automatically update in FileMaker Pro 9 using relationships to our MySQL database."

They really enjoy the ease of FileMaker Pro and I hear new ideas coming up all the time on how they can use it to make their jobs easier.

— Don Sneddon, Advertising Manager, Mickey Thompson Performance Tires and Wheels

For FileMaker:

Kevin Mallon
Public Relations Manager
FileMaker Inc.
408-987-7227
kevin_mallon@filemaker.com
http://www.filemaker.com

For Mickey Thompson Performance Tires and Wheels:

Don Sneddon
Advertising Manager
Mickey Thompson Performance Tires and Wheels
951-817-0101
dsneddon@mickeythompsontires.com
www.mickeythompsontires.com