Customer stories


Alastair Sawday Publishing

FileMaker Pro 7 Binds the Books at Alastair Sawday Publishing

The world of print and publishing is already singing the praises of FileMaker Pro 7, the most significant new version of FileMaker Pro ever, with breakthroughs in ease-of-use, customizability and developer productivity.

Launched in March 2004, FileMaker Pro 7 lets users import, store and export any file or document—PDFs, Microsoft Word, Excel or PowerPoint files, digital images, video, music and more —within new, flexible Container fields. Also new is the ability to open multiple windows on the same database to give users faster and simultaneous access to different views of their information.

Alastair Sawday Publishing (ASP), the company behind the well-known travel guidebook series Special Places to Stay , has built its book production process on a FileMaker foundation—and is already relishing the prospect of the additional benefits to be gained from FileMaker Pro 7.

Special Places to Stay s a collection of travel guidebooks covering most of Europe and now India and Morocco. Nearly every edition published (over 50 books) has been compiled with the help of FileMaker. Over the years, the use of FileMaker has become more and more elaborate, as the firm continues to mine FileMaker’s built-in flexibility and versatility.

According to Russell Wilkinson, IT manager for ASP: “We got our copies of FileMaker 7 about a week after it was announced. In fact, we've been keeping our eyes peeled for this new version since last year, having heard rumors that it would include all sorts of new features and functions. FileMaker has made the relational structure much easier to access and to develop. It's a brilliant innovation—a kind of 'coming of age'. From a database development point of view, our horizons have been dramatically broadened. The new structural aspects of FileMaker 7 will mean that not only will we have a much more capable server application, but we'll also be able to trim the number of related files down in a big way by embedding files within files, freeing up server space at the same time.”

One of FileMaker’s great strengths says Wilkinson is its scope for the evolution of the company's systems—the use of FileMaker has grown to accommodate the developing needs of the business, with more features added all the time and users empowered to work in ever more innovative ways.

Comments Wilkinson: “In 1994, Alastair Sawday moved into publishing travel guides after years of running his own tour company. The tour company had been using a Microsoft Access database written by a developer, which turned into a brick wall when anyone found a need to tweak, modify or alter anything structural. They realized they were stuck with a database that would not grow with them. That company has now been wound up and our concentration has shifted to the publishing venture, which has been using FileMaker almost since day one and just keeps going from strength to strength.”

Continues Wilkinson: “We’re a relatively small team—50 including all our peripheral contributors—sharing over 100 related FileMaker databases. Our editors, largely from literary and language backgrounds, quickly find themselves proficient database operators and, to varying extents, developers. And that’s what’s so special about FileMaker. It lets ordinary humans—not just computer gurus—participate in the development of the systems we all share. It is in no small part to FileMaker that we owe the success of the Special Places to Stay series.”

The guides themselves are administration-intensive publications—over 4,000 places are featured across several countries and each one has been visited by an ASP inspector. Information on every entry is fed back from readers and contributors, and updated regularly. There is a great deal of content crossover between the books, too. For example, an owner of a B & B may also rent out self-catering accommodations, perhaps in another country. FileMaker can bridge the gaps between owners, the places they own and the books in which they appear, enabling users to be plate-spinners par excellence.

As Wilkinson notes: “FileMaker has not only paved the way for collaborative work on all our books, but has also permitted us to begin publishing their contents online—an essential component of travel publishing today. It has even empowered us to take on our entire book production process in-house, saving us thousands of pounds in typesetting costs every year.”

ASP also runs its contact management system, organizes PR, and performs dozens of other administrative tasks through FileMaker. Concludes Wilkinson: “Our business relies on FileMaker. We share and integrate our work as it evolves, making the company a more productive one.”

To find out more about ASP and the Special Places to Stay guidebook series, visit
http://www.specialplacestostay.com

For information on where to purchase FileMaker products please call:
Tel: 01628 534158 www.filemaker.co.uk


Filemaker Contact:

Kevin Mallon
Public Relations Manager
FileMaker Inc.
408-987-7227
kevin_mallon@filemaker.com
http://www.filemaker.com


Overview
  • Alastair Sawday Publishing (ASP), the company behind the well-known travel guidebook series Special Places to Stay , has built its book production process on a FileMaker foundation. Nearly every edition published (over 50 books) has been compiled with the help of FileMaker.
Industry
  • Creative Markets
  • Information Technology
  • Printing/Publishing
  • Small Business