Solutions

Prada uses FileMaker Pro for its Media Website

Prada

Milano, Italy March 2000, Filemaker, the worldwide leader in database solutions for workgroups and individuals, is the software solution chosen by Prada to manage www.prada–press.com their America's Cup press information web site. Thanks to Filemaker Pro, Prada's press office can manage a large number of media queries and meet the ever more pressing demands from media organizations around the world. The site, through which Prada has registered over 2600 journalists, is the official source of information for the press.

Industry

  • Information Technology
  • Creative Services

Thanks to FileMaker, I have been able to create an extended database of international news media members, containing names, addresses, other pertinant information.

— Alessandra Ghezzi, Press Officer, Prada

Business Challenge

Today, with all of the interest surrounding Prada's America's Cup Team and the future initiatives of the Luna Rossa, Ms. Alessandra Ghezzi, Prada's Press Officer, uses FileMaker to update the site press site while on location at the America's Cup Challenge in Auckland, New Zealand: Ms. Ghezzi logs into Prada's main site in Italy and updates database records.

Journalist registration is done through the site and the new media contacts are created immediately within the FileMaker database. This process simplifies Ms. Ghezzi's job of keeping records up–to–date, and constantly checking and monitoring newspapers interested in receiving e–mail summaries of the latest news.

Successful Solution

'The use of Filemaker Pro for Luna Rossa's Web site', says Mr. Roberto Mosca, Country Manager for FileMaker Italy and the Iberian Peninsula, 'is a confirmation of FileMaker's easy–to–use and intuitive design which allows for the creation of complex applications such as the Prada media web site.'

This site is available both in English and Italian, and provides information in three specific areas: Latest News, Press Updates and Photo Gallery.

The use of Filemaker Pro for Luna Rossa's Web site is a confirmation of FileMaker's easy–to–use and intuitive design which allows for the creation of complex applications such as the Prada media web site.

— Roberto Mosca, Country Manager, FileMaker Italy and the Iberian Peninsula

The Photo Gallery is of particular interest to journalists and other members of the print media. There, images can be downloaded from one of four different categories: sailing, boats, team, and environment. Each picture has two different versions available, a low resolution image and a high resolution image. The first, which is about 6 Mb in size, can be used in newspapers and smaller, magazine illustrations. The second, which is about 25 Mb, has sufficient definition to be used for full page illustrations, and double page or glossy paper magazine covers.

Ms. Ghezzi, during the administration of the database, designates search criteria for each picture, allowing the pictures to be easily searched when they are shifted from the gallery, which now contains more than 360 images. Team photographer Carlo Borlenghi supplies her with the names of the photos. The press office closes the database entry and the media web site is updated.

The use of Filemaker Pro for Luna Rossa's Web site is a confirmation of FileMaker's easy–to–use and intuitive design which allows for the creation of complex applications such as the Prada media web site.

— Roberto Mosca, Country Manager, FileMaker Italy and the Iberian Peninsula

Customer Benefits

'Thanks to FileMaker, I have been able to create an extended database of international news media members, containing names, addresses, other pertinant information. ' says Ms. Ghezzi. 'Together with Mr. Borlenghi, we decided to open a Web site that is capable of managing the best pictures taken throughout the America's Cup. Thanks to an easy–to–use, web–based system, journalists can download the images they want and receive Prada press releases in two different languages, Italian and English. This extremely easy and practical system has allowed us to successfully manage thousands of media queries coming from all over the world.'

For FileMaker:

Kevin Mallon
Public Relations Manager
FileMaker Inc.
408-987-7227
kevin_mallon@filemaker.com
http://www.filemaker.com