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Monster Cable
FileMaker Delivers Mission Critical Sales Solution for Monster Cable
'We've used FileMaker Pro for years and the product is the heart
of our sales effort,' says Peter Radsliff, director of marketing
with Monster Cable. 'We've used it to automate and customize our
communication and marketing business processes, an effort that has
contributed significantly to a five-fold increase in sales during
the past five years.'
Monster Cable deploys more than 90 Windows and MacOS FileMaker Pro
databases that are the engine for marketing-centric applications
that include:
* an internal communication, word processing and task management
application for bringing new products to market;
* a product archive and publishing application for the company's
3500 products addressing 12 markets; and
* a product personalization tool that identifies and aggregates the
optimal Cable Monster product mix for each retailer
FileMaker Pro's ease of use and diverse capabilities enable
Radsliff and his staff to manage specific projects such as track
photographic images, create and route new product work orders,
develop and publish client presentations - even remind a sale
representative an opportunity is ripe for closing.
'We've standardized on FileMaker Pro because it reduces staff time
spent on any task, increases efficiency wherever deployed and
delivers sales results that greatly impact our company's
bottomline', says Radsliff.
Contact information
Contact Info for Customer:Nichole Applebaum
VP of Marketing
Monster Cable
415/840-2000 ext 3103
napfelblum@monstercable.com
Filemaker Contact:
Kevin Mallon
Public Relations Manager
FileMaker Inc.
408-987-7227
kevin_mallon@filemaker.com
http://www.filemaker.com
- At Monster Cable, the world's leading manufacturer of audio, video and stereo speaker cabling products, FileMaker Pro is the backbone for critical sales and marketing applications. FileMaker Pro's ease of use and diverse capabilities enable Monster Cable staff to track photographic images, create and route new product work orders, develop and publish client presentations - even remind a sale representative an opportunity is ripe for closing.
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