Located in a striking building in San Francisco's burgeoning SOMA district, the San Francisco Museum of Modern Art prides itself on its creative and innovative approach to the presentation of art, showcasing outstanding modern painters, sculptors, photographers, and architects in a continuing series of focused exhibitions. And all of these exhibitions require careful attention to publicity — before, during, and after the events. 'We work with a very wide range of media,' comments communications manager Polly Winograd. 'Local, regional, national, international, in many areas of specialty — art, lifestyle, travel and technology. We needed a database system that would give us the flexibility to update, mix and match, export, import, email and track histories. Additionally, we are a team of six users who need to be able to access the database simultaneously, while keeping records — and each other — completely up–to–date.'