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High-Frequency Music Marketing

FileMaker Pro Strikes the Right Note with Music Marketing Firm

When record labels such as Capitol, Arista and Virgin need marketing expertise for their leading-edge acts, they turn to Hi Frequency Marketing. The Carrboro, NC company is the marketing genius behind such hot acts as LimpBizkit and new sensation Buckcherry. To stay at the forefront of the pop music scene, High Frequency relies on FileMaker Pro, award winning database software from FileMaker, Inc.

Hi Frequency uses FileMaker Pro as a productivity application for project management, invoicing, client tracking, inventory management, and myriad other tasks.

In addition, the company uses its FileMaker Pro driven Web site to assist its 100 field representatives with coordinating multiple nationwide projects such as college and retail store marketing events.

'The Web site helps set us apart from our competition,' says Gary Summerfield , MIS System Administrator, Hi Frequency's. It enables our reps to enter reports directly into databases and allow our staff to provide cutting-edge,on the spot reporting for client viewing at any time.'

Summerfield appreciates FileMaker Pro web capability, cross platform compatibility and overall flexibility. 'FileMaker Pro is easily adaptable to whatever situation a growing, evolving company such as ours encounters.' Layout changes and scripting are simple, flexible and enable quick solutions,' he adds.

The company has 150 employees using 17 internally developed FileMaker Pro databases deployed on a combination of Macintosh and Windows-based PCs and servers connected through a LAN. Approximately 30 clients access the FileMaker driven Web site to view reports. The number of records range from 15 to 9000 per database with layouts averaging 1 to 10 per file.

With FileMaker Pro's easy and organized access to information, Hi Frequency has reaped numerous benefits including 'reducing report creation and turnaround time from 3 weeks to 3 days,' notes Summerfield.

Contact information

Contact Info for Customer:

Gary Summerfield
Systems Administrator, MIS/IT
Hi Frequency Marketing
919/942-9244
gary.summerfield@hifrequency.com

Filemaker Contact:

Kevin Mallon
Public Relations Manager
FileMaker Inc.
408-987-7227
kevin_mallon@filemaker.com
http://www.filemaker.com

• When record labels such as Capitol, Arista and Virgin need marketing expertise for leading-edge acts like LimpBizkit and Buckcherry, they turn to Hi Frequency Marketing. To stay at the forefront of the pop music scene, Hi Frequency relies on FileMaker Pro for tasks as diverse as project management, invoicing, client tracking, inventory management -- and a FileMaker Pro-driven Web site.

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