Customer stories


Arquitectonica

Building a Business

If you build it, they will come. But before you can build it, you need to get the contract. And that's where marketing comes in. Consider the case of Arquitectonica -- an upmarket architectural design firm that's given its marketing a boost with help from FileMaker Pro -- the award-winning database application software from FileMaker Inc.

Arquitectonica started with a staff of forty, and a vision of elegant buildings, elegantly designed. And now, you'll find more than a hundred and eighty people working for the firm, and an impressive design portfolio that spans the globe: hotels and resorts, retail space and office complexes, towers of high finance and palaces of the arts. And all of Arquitectonica's projects are managed completely in-house.

FileMaker Pro is a big part of this company's success -- especially when it comes to lining up new contracts and following up on existing clients. FileMaker's the basis for MarketEdge, a specialised marketing software tool created by FSA developer Lynne Bradford -- and a tool that's really made a difference for Arquitectonica's marketing team. 'It's a whole new way of looking at architectural and engineering business development efforts,' notes Arquitectonica Vice President Anthony Rimore. 'MarketEdge is an ingenious system for using FileMaker Pro's relational databases to track projects and personnel all over the world!'

Using MarketEdge, Arquitectonica's marketing team really does have the edge. The software sorts and organizes thousands of clients, potential clients, and business contacts at the touch of a key or the click of a mouse. 'The system helps us to achieve a unified effort in our marketing,' Rimore explains. 'In our marketing we need to tailor our presentation to the needs of the client. So, for example, if we're hoping to get a contract to design a restaurant, we wouldn't want to show the prospect a portfolio full of library designs! Using MarketEdge, we can call up a detailed list of restaurants we've designed all over the world. And, even if the client wants something unusual -- say, a library with a restaurant in it -- MarketEdge can help. It happens that we've actually designed restaurants with libraries in them -- and we can easily call up examples from the database!'

MarketEdge -- using the power of FileMaker Pro -- also makes it easy for Arquitectonica's marketing team to keep in touch with clients on a personal basis, with fields available for entering personal information as well as business details. If a client's birthday is coming up, if the client is a sports fan or a dog owner or has seven kids -- the Arquitectonica marketing representative can enter those details and a wealth of other personal and work-related information about each contact to help ensure that the people behind the contracts don't get lost in the shuffle.

Building a business requires many things -- ability, a belief in yourself, and a way with people. Of course, it also helps to have some way to keep it all organized. Which is how tools like MarketEdge and FileMaker Pro help ensure that as you build your business you can keep it on a solid foundation!


Filemaker Contact:

Kevin Mallon
Public Relations Manager
FileMaker Inc.
408-987-7227
kevin_mallon@filemaker.com
http://www.filemaker.com


Overview
  • Architectural design firm Arquitectonica gains a markeing edge from its FileMaker Pro-based solution, MarketEdge. At Arquitectonica, MarketEdge organizes thousands of clients, potential clients, and business contacts.
Industry
  • Architecture/Real Estate
  • Small Business