Seattle Publishing traces its roots back more than thirty years — to Bicycle Paper, a local journal devoted to the burgeoning popularity of recreational cycling around the Pacific Northwest. The publication attracted a strong local following for its detailed coverage of the regional cycling scene, and in 1988 it branched out and added an event calendar and two reference guides. Eventually, non–cycling–related clients saw the value in allowing the company that would soon become Seattle Publishing to handle their projects.
When new owners took over the company in the early 1990s, these publications began to demand more and more of the staff's time. They were assembling information, laying out pages and ensuring that all was accurate — and all the old–fashioned way. "We were using cut–and–paste hand entry into a desktop publishing layout program in order to put the calendars into the publications," recalls Sales and Marketing Director Jay Stilwell.
FileMaker Pro was already in use at the company, for conventional office applications. "It was our first choice because we're a Mac–based company," Jay continues, "and we were using it for content management, invoicing and reports. But our need to automate content flow for the paper led us to a centralized database that could use FileMaker Pro to feed data into PageMaker for the calendars. That was the beginning of what we now call The Gutenberg Publishing System®." And while PageMaker has long since been supplanted by more powerful layout applications, The Gutenberg Publishing System® continues to grow and evolve.