Customer stories


AV-Store

AV-Store Uses FileMaker to Organize Web Content

A great movie, a hot new CD – they're only as good as the equipment you use to enjoy them. And that equipment is only as good as the company that makes it. That's why serious home audio-video buffs insist on name brands – but that doesn't mean they aren't interested in shopping around. The world wide web has made shopping for high-end audio video components a breeze – and in the United Kingdom, one of the leading retailers keeps on top of its orders with help from FileMaker Pro – the award winning database software application from FileMaker Inc.

The company is AV-Store – the only exclusive on-line distributor of Sony audio and video products for the UK. Its website is an audio/videophile's dream come true – the complete range of Sony consumer products, over 1200 items, all illustrated and fully described.

But before we shop, let's step behind the scenes for a moment and meet Dominic Hogan. Dominic's the Managing Director of AV-Store, responsible for keeping the stock organized, the website live, and customers happy. Dominic's a busy man, because AV-Store is a busy site. "The web site takes up to 24,000 pounds sterling ($40,000) a day in orders,” he notes, a level achieved in just its first six months of operation. And a good chunk of the credit for that early success goes to FileMaker!

FileMaker Pro keeps the entire website organized, from top to bottom and from side to side. Product listings, prices, technical descriptions, illustrations – all are fully categorized and fully searchable.

Need a DVD player? The Product Search brings up the complete Sony line, along with information on all the accessories you'll need. Shopping by price? The power of FileMaker makes it easy to narrow down your options to precisely fit the amount you want to spend. Whether you're shopping for your home, for your car, for work or for play, for yourself or for a gift – all you have to do is click.

Customers love the easily-searchable features of AV-Store's website – and AV-Store's staff loves FileMaker too! Dominic sums it up: "Easy to use, quick to develop!” Staff members easily learn the routines of using FileMaker, and the system's flexibility makes it a snap to add new features, new functionality.

So AV-Store spends less time tinkering and more time selling fine audio-video products.

And AV-Store customers spend less time shopping, less time searching – and more time enjoying their favorite shows, favorite movies, favorite music.

FileMaker Pro and AV-Store. Now that's entertainment.



Contact information

Contact Info for Customer:

Dominic Hogan
Managing Director
AV-Store
00 44 l454 312000


Filemaker Contact:

Kevin Mallon
Public Relations Manager
FileMaker Inc.
408-987-7227
kevin_mallon@filemaker.com
http://www.filemaker.com


Overview
  • AV-Store is the only exclusive online distributor of Sony audio and video products for the UK, and its Web site offers the complete range of Sony consumer products -- over 1200 items, all illustrated and fully described. FileMaker Pro keeps the entire AV-Store Web site organized, with categorized, searchable product listings, prices, technical descriptions and illustrations.
Industry
  • Creative Services
  • Creative Markets
  • Retail/Wholesale
  • Small Business