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Prada
Prada uses FileMaker Pro for its Media Website
Thanks to Filemaker Pro, Prada's press office can manage a large
number of media queries and meet the ever more pressing demands
from media organizations around the world. The site, through which
Prada has registered over 2600 journalists, is the official source
of information for the press.
Today, with all of the interest surrounding Prada's America's Cup
Team and the future initiatives of the Luna Rossa, Ms. Alessandra
Ghezzi, Prada's Press Officer, uses FileMaker to update the site
press site while on location at the America's Cup Challenge in
Auckland, New Zealand: Ms. Ghezzi logs into Prada's main site in
Italy and updates database records.
Journalist registration is done through the site and the new media
contacts are created immediately within the FileMaker database.
This process simplifies Ms. Ghezzi's job of keeping records
up-to-date, and constantly checking and monitoring newspapers
interested in receiving e-mail summaries of the latest news.
'The use of Filemaker Pro for Luna Rossa's Web site', says Mr.
Roberto Mosca, Country Manager for FileMaker Italy and the Iberian
Peninsula, 'is a confirmation of FileMaker's easy-to-use and
intuitive design which allows for the creation of complex
applications such as the Prada media web site.'
This site is available both in English and Italian, and provides
information in three specific areas: Latest News, Press Updates and
Photo Gallery.
The Photo Gallery is of particular interest to journalists and
other members of the print media. There, images can be downloaded
from one of four different categories: sailing, boats, team, and
environment. Each picture has two different versions available, a
low resolution image and a high resolution image. The first, which
is about 6 Mb in size, can be used in newspapers and smaller,
magazine illustrations. The second, which is about 25 Mb, has
sufficient definition to be used for full page illustrations, and
double page or glossy paper magazine covers.
Ms. Ghezzi, during the administration of the database, designates
search criteria for each picture, allowing the pictures to be
easily searched when they are shifted from the gallery, which now
contains more than 360 images. Team photographer Carlo Borlenghi
supplies her with the names of the photos. The press office closes
the database entry and the media web site is updated.
'Thanks to FileMaker, I have been able to create an extended
database of international news media members, containing names,
addresses, other pertinant information. ' says Ms. Ghezzi.
'Together with Mr. Borlenghi, we decided to open a Web site that is
capable of managing the best pictures taken throughout the
America's Cup. Thanks to an easy-to-use, web-based system,
journalists can download the images they want and receive Prada
press releases in two different languages, Italian and English.
This extremely easy and practical system has allowed us to
successfully manage thousands of media queries coming from all over
the world.'
Contact information
Contact Info for Customer:Filemaker Contact:
Kevin Mallon
Public Relations Manager
FileMaker Inc.
408-987-7227
kevin_mallon@filemaker.com
http://www.filemaker.com
- To create www.prada-press.com, the official source of press information on the America's Cup, Prada turned to FileMaker Pro. Thanks to their powerful and easy-to-use FileMaker Pro-based Web site, Prada can "successfully manage thousands of media queries coming from all over the world."
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