In the NYPL's Communications and Marketing department, images of all kinds come and go at lightning speed, shooting out to an army of media representatives. As throughout the library organization, the office makes full use of the latest technological tools — where once photographic prints were carefully catalogued and stored away in envelopes, folders, and drawers, now those pictures are often found in the digital domain, stored on CD–Roms.
"Given that we are one of New York's largest and most prominent cultural organizations and are located in the country's media center, our press operations are extremely active, and fast–paced," comments Herb Scher, the Deputy Manager of Public Relations. "A large part of what we do is managing images — pictures to promote Library collections, exhibitions, fundraisers, and groundbreakings — and all these pictures go out to our media contacts. While we have an extensive system of paper files for conventional photographs, increasingly such images are being made in digital formats.