Business Challenge
Color plays an immensely important role in all aspects of daily life—and the work of the Sherwin–Willliams Color Marketing and Design Department brings a broad cross–section of graphic, spatial and psychological principles to meeting the specific project needs of its customers.
"Our Color Marketing and Design professionals assist markets ranging from the homebuilder, health care, hospitality and education industries to industrial plant maintenance, in creating more marketable, aesthetically pleasing, stress–free environments, conducive to an organization's goals," explains color consultant Hope Feicks. "The group also provides color consulting services to consumer product and equipment manufacturers, helping them to enhance the appearance of their products through the use of color."
These complex assignments require the efficient processing of large volumes of data, ranging from technical specifics on each phase of every project to step–by–step tracking as each project moves through the production process.



