This network of authorized dealers is essential to Trek's sales philosophy — stressing personal dealer–to–consumer service. And it's Tricia's job to oversee the production of an essential tool in keeping this network in motion. "We've been using FileMaker Pro for about 5 years," she explains. "We started using it to create our 'TCG Catalog' which features all of our parts and accessories for dealers to buy."
Originally, the catalog was assembled manually, with a staff of data–entry people keying each product, page by page, into the layout software — a tedious, time–consuming process. But FileMaker Pro allows the necessary information to be exported directly into QuarkXPress. "By storing all of our information in one place we have gained many efficiencies from a production standpoint," Tricia comments. "Having the ability to export information directly into a graphics layout program saves us time — which saves us money!"