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Dewar's
FileMaker Powers Dewar's 'World of Whisky' e-Postcard System
Dewar's wanted to create a website and on-site kiosks that were
functional and appealing. After designing a world-class interactive
website for Dewar's, Motivo needed to find a partner to deliver an
electronic postcard solution for the many kiosks implemented by
Motivo for the Dewar's World of Whisky Visitors' Centre. Motivo
chose a small US company, Majikam, for its unique methodology,
technology and tested reliability in stand-alone kiosks and high
traffic events. FileMaker, whose database tools are renowned for
their flexibility and ease of use, provides the foundation of this
unique technology.
Majikam technology creates a unique web page or 'Majikam' using
the visitor's photo and text input (i.e., a message to the
recipient), simultaneously e-mailing a link from that Majikam to
the sender and the recipient. This unique system invites users to
see live screen shows in a video stream superimposed on the chosen
background in real time. Once the user, standing before the Majikam
kiosk, sees the image he or she likes, the user clicks 'take
photo'. A preview screen appears so the user can re-take the photo
or continue to the addressing screen. On the addressing screen the
user enters identifying information including name, e-mail address,
the e-mail address of someone else and then a text message.
On the back-end, Majikam uses several specialized servers to hold
and serve the database contents to the Majikam web server. The
versatility and stability of the FileMaker Pro Unlimited solution
is the backbone of the Majikam message server. AJ Fardella,
Director of Majikam, said: 'FileMaker's unique ability to hold
multimedia assets and/or references to stored resources makes it
the most versatile tool for this type of multimedia web
application.' What makes the system stand out is its chroma-key
image facility, the real time nature of the visual message and that
it can create and send e-mails instantly. Mason Miller, Technology
Director of Majikam, continued: 'FileMaker provides the tools
necessary for Majikam to design, test and deploy our web
application projects in very short time frames.'
Keith Harris, VP International, FileMaker, said, 'FileMaker's ease
of use and versatility is what makes it possible to develop this
kind of project from concept to final so rapidly.'
The system operates in the following way - waiting in the e-mail
boxes of recipients and senders of the Majikam postcards are
Majikam message links. Once clicked on, the sender's e-mail links
open the Majikam in the user's default browser. On display in the
Majikam messages is the Motivo design, featuring a link to Dewar's
website, the chroma-key video capture made of the sender at the
World of Whisky, the sender's email, and a text message.
The role of FileMaker Solution Alliance (FSA) partner, Majikam,
was to assist Motivo by receiving completed graphics files laid out
as HTML, which were integrated into custom front-end application.
Majikam then built a custom Web database application, using
FileMaker, to deliver and serve them over the Web.
Dewar's General Manager, Jane Grimley, said: 'This system is fun
for visitors to Dewar's, and using a hybrid of technologies,
including FileMaker, to create this unique and exciting design, we
can let the whole world know we're here.'
About FileMaker Inc.
FileMaker is a leading provider to the growing Web-publishing and
workgroup database markets. FileMaker lets departments and teams
create databases to manage and track projects, assets and people.
Its award-winning FileMaker line of database software provides
relational power, instant and custom Web publishing and legendary
ease-of-use. FileMaker Inc. is the database software subsidiary of
Apple Computer Inc. (NASDAQ: AAPL).
About Majikam
The Majikam company produces a unique Internet Marketing/Messaging
Tool for use at live events and select destinations. Using Digital
Video Technology Majikam offers the user an easy to use interface
that allows them to send a video email message or Majikam
custom-designed for the sponsor and or event.
About Dewar's World of Whisky
Dewar's World of Whisky at Aberfeldy, Perthshire, is an
interactive visitor experience that celebrates the unique character
and history of the Dewar's brand. In a radical departure from the
traditional format of visitor attraction offered by other
distilleries throughout Scotland, Dewar's offers visitors much more
than just a tour of the mashing and distillation process, taking
them on a unique journey through the historical development of the
Dewar's brand, one of Scotland's most famous exports. The centre
showcases Dewar's rich historical archives, from original drawings
for the famously creative advertising, to a table at which Robert
Burns used to write. The centre features a range of interactive
games and challenges, including the touch-screen Medal Quest and
electronic Blending Challenge, as well as a triple-screen video
presentation and web site where visitors can send e-postcards to
anywhere in the world.
Contact information
Contact Info for Customer:Jane Grimley
General Manager
Dewar's
Tel: 01887 822011
jgrimley@bacardi.com
www.dewars.com
Jim Kinloch
FileMaker Inc.
Tel: 01628 534100
jim_kinloch@filemaker.com
Filemaker Contact:
Kevin Mallon
Public Relations Manager
FileMaker Inc.
408-987-7227
kevin_mallon@filemaker.com
http://www.filemaker.com
- At Dewar's ‘World of Whisky' Visitor's Centre in Scotland, visitors create unique electronic postcards, then send the postcards to friends and families via email using a system powered by FileMaker Pro.
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