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Starmark International
Smooth Sailing
The assignment came in late 2000. The Recreational Boating and
Fishing Foundation, a Virginia-based group promoting water-oriented
sports and conservation activities planned to introduce its new
online information service with a national advertising campaign
early in 2001 -- and Starmark emerged as the successful bidder in
the competition for putting the site together. 'We
specialize in technology, marine, government, and travel-tourism
clients,' explains Starmark webmaster Brett Circe.
'They prefer our solutions because our creative work is top
notch and our technology friendly to use. We have many competitors
on specific areas of what we do, but none who offer all the
services that Starmark offers under one roof.'
Upon receiving the contract to develop the RBFF site, Starmark set
to work. 'Our idea for the site was to list bodies of water
that were boatable and fishable, and relate to that boat ramps,
tackle shops, boat repair shops, marinas, and so forth,'
explains Brett. Added to this information is a range of other data
useful to boaters and fishermen, including state-specific
information on licensing requirements, seasons, and current news --
as well as an assortment of how-to articles designed to enhance the
boating and fishing experience. The result? WaterWorksWonders.org
-- a portal website for the RBFF drawing information from a dozen
FileMaker Pro databases containing hundreds of thousands of
individual records.
'From 'go' we used one month for planning,
and then 2 months of production using BlueWorld's
Lasso,' notes Brett. 'We were able to develop this
quickly and cost-effectively. I don't know if we were the
least expensive bid, but I do know that by estimating our time in
FileMaker development, we could keep our hours down and give them a
competitive response that they could afford and we could deliver on
almost all their needs.'
At the Recreational Boating and Fishing Foundation itself, program
manager Kristen Chambers is more than happy with Starmark's
work. 'FileMaker Pro is a lifesaver!,' she exults.
'Starmark International made an excellent, well-informed
choice when they selected this software to support our Web site.
FileMaker Pro provides a high level of flexibility and adaptability
for our site, which like so many others is in a constant state of
change and growth.'
WaterWorksWonders.org had its successful rollout in the spring,
heralded by a television and print advertising campaign - and Brett
says the project is typical of the sites Starmark develops using
FileMaker Pro database applications. 'I don't think
there are any websites we have developed that don't have
some database connectivity,' comments Brett, 'even
if it's just to display a few news headlines on the home
page.' And that dedication to FileMaker will continue into
the future, helping Starmark clients sail onward and outward onto
the web!
Contact information
Contact Info for Customer:Brett Circe
Webmaster
Starmark International
954-761-1600
brett@starmarkintl.com
Kristen Chambers
Program Manager
Recreational Boating and Fishing Foundation
703-519-0013
kchambers@rbff.org
http://www.waterworkswonders.org
Filemaker Contact:
Kevin Mallon
Public Relations Manager
FileMaker Inc.
408-987-7227
kevin_mallon@filemaker.com
http://www.filemaker.com
- When developers at Starmark International were tasked with quickly creating a database-driven Web site for the Recreational Boating and Fishing Foundation (RBFF), they turned to FileMaker Pro for help. WaterWorksWonders.org contains information on over 450,000 bodies of water suitable for boating and fishing -- information drawn from over a dozen FileMaker Pro databases.
- Information Technology