Beyond Music Library licenses stock music for television, film, ads, games, and other multimedia—a complex process that involves everything from tracking licensing requests to paying royalties to composers. Originally, the library cataloged the existing music database available for license from parent company, Musikvergnuegen—best known for head composer and Owner Walter Werzowa's composition often referred to as the Intel "Bong."
Jonathan Parks, vice president and music producer at Beyond, first came on board to launch the music library, incorporating Musikvergnuegen's original collection and cataloging the works of over 100 composers from around the world. From there, Beyond brought in new staff and has produced an extensive collection of original content to further round out the collection. Beyond's chief goal was to create a comprehensive library housing the broadest range of music genres to meet the growing demands of a diverse client base.