Organizing Sales With FileMaker Pro
Long before the iPad was released, Fink became a fan of FileMaker Pro on his desktop. As the Internet Sales Manager, Fink fields email inquiries and manages online advertising for the dealership. He also, of course, sells cars. "I originally created a FileMaker Pro database to track my own sales and pay schedules," he says. "Each dealer has its own pay plan and sales incentives and bonuses. And they change on a monthly basis. FileMaker Pro helped me make sense of it all."
To deliver better customer service, Fink decided he needed instant access to information about cars and customers. He copied inventory information from the dealership's existing database into his FileMaker Pro database. It became an integral part of dealership operations, tracking inventory and even managing sales events.
His FileMaker Pro system worked extremely well but there was one problem — he couldn't easily access it on the move. Then along came the iPad and FileMaker Go.