AccuWeather Inc. is the world's leading commercial weather service, providing weather information in print, to radio and television stations, and through AccuWeather.com. AccuWeather prides itself on tailoring its service to customer needs. "For example, our website, AccuWeather.com, (http://www.accuweather.com) uses a tiered approach to meet the weather needs of all users," explains Senior Vice President and Chief Forecaster Elliot Abrams. "There is an extensive free site, with thousands of satellite, radar and other weather graphics and text products. A premium site is designed for those who prefer a complete range of weather information free of advertising. Professional AccuWeather.com has the full suite of data, graphics and computer model output from domestic and international sources. A professional meteorologist can use AccuWeather.com Professional to meet virtually every data and forecast needed in daily operations."
Such customized service has been a key component of AccuWeather's success. "Dr. Joel N. Myers, the company's visionary founder and CEO, recognized how many human activities are influenced by weather in specifically predictable ways," says Elliot. "For many activities, weather is so critical that users are willing to pay for accurate, reliable information — information that goes beyond the frequently non–targeted fare offered by government agencies such as the National Weather Service. AccuWeather's sales team is active worldwide, and more than 16,000 paying customers use our services."