There's something very comfortable about Affordable Image. From their traditional green catalog, to the 1940's style photographs that illustrate it, the customer's first impression of the family run business is one of simplicity, and familiarity. Yet sitting in wicker chairs in an office that was clearly once a home — any notion of "old-fashioned" is quickly dispelled by the state of the art technologies that run the business, providing Affordable Image's customers with the latest marketing solutions.
Mike Shoun is Affordable Image's General Manager. "We like to think of ourselves as an off–site marketing department, and a graphic design company which happens to own its own print shop and bindery," he says. "We service everyone who needs printing, we even work with other graphic designers and produce their materials. We have mom–and–pop businesses, medium–sized ones, and then large corporations including Honeywell, Denny's, the American Cancer Society and Motorola."
Mike explains that what differentiates Affordable Image is the customer service and their attention to detail. "We really care about our customers," he says. "We're dedicated to their success. For example, if one of our customers is attending a trade show and we're producing the signage and collateral for them, we make sure that all those details are entered into our systems, so we have plenty of advance time, and we can plan. In fact," Mike laughs, "we often remind them about an upcoming event before its appeared on their radar."
For their customers it's a seamless process. It just works. For Affordable Image there's a secret ingredient: FileMaker Pro 9.