Rick has always used technology to its full potential. An early project, which he photographed for National Geographic, was "From Alice to Ocean," in which he followed Robyn Davidson, four camels and a dog across the Australian Outback. It was the first book to be presented with an Interactive CD.
As his projects grew, so did Rick's need for a scaleable database. He began using FileMaker Pro several years ago, upgrading the software and enhancing his work whenever possible.
Producing the series "A Day In the Life," "America 24/7," and other books, taught Rick that he needed data that could be easily stored, quickly found, and would be completely reliable. A typical book from start to finish, he said, would take about 18 months. Until 2007. That year Rick began three projects, each one research, logistics and image-intensive, each requiring access to data from remote locations, and each using a different skilled team of researchers and staff.
"We did three projects in 18 months — in six month cycles," Rick explained. "We were in three different locations, London, New York and San Francisco with three different staffs, and FileMaker was easily the most important part of the foundation of the whole thing. People needed to work in a database and access it anywhere, whether they were in a hotel, in Europe, in a taxi, or a Starbucks so that we were all able to view each other's work regardless of our location."