Alastair Sawday, who started the company in 1994, needed a database for each guide that would allow the editor to customize their fields and layouts to almost create a sketch of their brain. From that sketch the company produces an elegant book, packed with accurate, articulate information — and genuine personality.
Russell Wilkinson, Senior Systems Developer at the firm was given the challenge of establishing and developing the system in pace with the ever–expanding and diversifying needs of the company. He'd been using FileMaker previously and knew the advantages and benefits of using such flexible database software. He set about building the integrated FileMaker system that would be needed to handle ASP's content management.