Photographer and FansUNITED founder, Guido Karp, recalls that when the company first started some 20 years ago, he originally ran it on an Atari. But as the company grew and his plans expanded, he turned to FileMaker Pro because it was affordable and ran on both Macs and PCs.
"Most importantly," Karp continues, "we were able to understand the basics of the software, and could easily transfer the million customers we already had at that time into FileMaker and take it from there."
FansUNITED uses its many FileMaker databases for multiple actions such as maintaining seven million customer profiles; running a CRM platform in 15 languages; collecting and sending mail, text messages and other communications directly through FileMaker; hosting 1.3 million photographs in 8x10" at 300dpi and generating ecommerce web sites in several languages with images straight from the FileMaker image library.
Besides running the day–to–day business of FansUNITED, FileMaker also manages all aspects of the events, such as organizing the leaflets for more than 1,000 shows a year and the logistics of the tour — hotels, flights and payments.
"The real challenge," says Karp, "is that our workflows must be optimized to perfection, otherwise we could never run this organization with the small staff we have."
We were able to understand the basics of the software, and could easily transfer the million customers we already had at that time into FileMaker and take it from there.