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PMD Promo

"PMD Mobile based on FileMaker Go and FileMaker Pro 11 has revolutionised our business. We anticipate an almost immediate return on investment by saving $40,000 a year."

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Leading Windowposter™ advertising company gets the message out nationwide using FileMaker Go on iPod touch

PMD Promotion slashes yearly overhead with an innovative mobile solution that revolutionised its business

Overview

  • Leading window poster advertising company and active in 20 urban markets

Industry

  • Advertising

Solutions

  • Used FileMaker Go for iPhone and iPod touch to orchestrate efforts of 75 mobile display reps

Benefits

  • Saved $40,000 annually in administrative overhead; reduced reporting time by 80%; improved customer satisfaction; converted staff resources to sales generation activities
Untitled Document
PMD Promo 1
CEO Dean Stallone

PMD worked with independent FileMaker Developer Colibri Solutions to create this innovative mobile solution, dubbed PMD Mobile. It took Colibri only a few weeks to build the system from scratch, a turnaround time that far exceeded Stallone's expectations.

 

Stallone gives PMD Mobile rave reviews, noting that the solution has dramatically transformed his business, yielding benefits in every area of operation. Processing time for reports has been reduced by 80 percent. Photos are automatically paired with venues and campaigns, saving huge administrative overhead. Now, display reps can send and receive centralised information in a fraction of the time, enabling them to complete their routes faster. On the street and in the office, staff spends less time on administrative tasks and more time generating new business.

 

"PMD Mobile based on FileMaker Go and FileMaker Pro 11 has revolutionised our business," says Stallone. "We anticipate an almost immediate return on investment by saving $40,000 a year on staff performing outdated tasks like re-keying data and struggling to pair photos with disparate data coming in from the field."

PMD Mobile based on FileMaker Go and FileMaker Pro 11 has revolutionised our business. We anticipate an almost immediate return on investment by saving $40,000 a year on staff performing outdated tasks like re-keying data and struggling to pair photos with disparate data coming in from the field.

— Dean Stallone, CEO, PMD Promotion
PMD Promo 1
PMD's 75 display reps handle all details of their daily route with FileMaker Go for iPod touch.

Streamlined, failsafe reporting

Whether PMD clients are promoting a small neighbourhood show or blanketing an entire region to drive fans to a headline event, every PMD client receives a customised report detailing how their project was delivered. While these reports are an essential part of superior customer service, creating them was an expensive and time-consuming administrative challenge in need of an extreme makeover.

Previously, field reps transferred digital photos by FTP and sent campaign details by email and fax. Matching up the digital photos from the FTP site with the corresponding paperwork was an unwieldy process at best. Staff had to re-key information from printed forms and hand-written notes into the opera tions database - duplicating work and risking errors.

Now, with FileMaker Go, images, notes and venue details are input directly into one record. By eliminating the need for double data entry, Stallone says, reports are generated in about 80% less time and the chance of error has been virtually eliminated.

With FileMaker Go, the company generates easy-to-access reports more frequently, which keeps clients totally up to date on the status of each campaign. In a matter of minutes, PMD creates 200-page PDF reports that integrate 500 photos, venue lists, statistics and location maps into a single, easily digestible document. Reports are automatically uploaded to the web where clients review them on demand, where and when they want.

PMD Promo 3
FileMaker Go transformed PMD's business, enabling mobile reps to better serve clients in up to 35,000 storefronts.

Rapid ROI

PMD worked with independent FileMaker Developer Colibri Solutions to create this innovative mobile solution, dubbed PMD Mobile. It took Colibri only a few weeks to build the system from scratch, a turnaround time that far exceeded Stallone's expectations.

Stallone gives PMD Mobile rave reviews, noting that the solution has dramatically transformed his business, yielding benefits in every area of operation. Processing time for reports has been reduced by 80 percent. Photos are automatically paired with venues and campaigns, saving huge administrative overhead. Now, display reps can send and receive centralised information in a fraction of the time, enabling them to complete their routes faster. On the street and in the office, staff spends less time on administrative tasks and more time generating new business.

"PMD Mobile based on FileMaker Go and FileMaker Pro 11 has revolutionised our business," says Stallone. "We anticipate an almost immediate return on investment by saving $40,000 a year on staff performing outdated tasks like re-keying data and struggling to pair photos with disparate data coming in from the field."

For PMD Promotion:

Dean Stallone
Chief Executive Officer PMD Promotion
212-979-0007
dean@pmdpromo.com
www.pmdpromo.com

For Colibri Solutions:

James Wesolowski
Managing Principal Colibri Solutions
646-370-1005
james@colibrisolutions.com

For FileMaker:

Kevin Mallon
Public Relations Manager
FileMaker Inc.
408-987-7227
kevin_mallon@filemaker.com
http://www.filemaker.com

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