Streamlined, failsafe reportingWhether PMD clients are promoting a small neighbourhood show or blanketing an entire region to drive fans to a headline event, every PMD client receives a customised report detailing how their project was delivered. While these reports are an essential part of superior customer service, creating them was an expensive and time-consuming administrative challenge in need of an extreme makeover.
Previously, field reps transferred digital photos by FTP and sent campaign details by email and fax. Matching up the digital photos from the FTP site with the corresponding paperwork was an unwieldy process at best. Staff had to re-key information from printed forms and hand-written notes into the opera tions database - duplicating work and risking errors.
Now, with FileMaker Go, images, notes and venue details are input directly into one record. By eliminating the need for double data entry, Stallone says, reports are generated in about 80% less time and the chance of error has been virtually eliminated.
With FileMaker Go, the company generates easy-to-access reports more frequently, which keeps clients totally up to date on the status of each campaign. In a matter of minutes, PMD creates 200-page PDF reports that integrate 500 photos, venue lists, statistics and location maps into a single, easily digestible document. Reports are automatically uploaded to the web where clients review them on demand, where and when they want.