Portable showroom with more than good looks
One customer whose business agility, efficiency, and cachet has been transformed by ApparelMagic To Go for iPad is Santiki Trading Company, a manufacturer of casual clothing founded on the belief that life should be easy, and so should style. Santiki Wear, designed in the United States and manufactured in Bali and Indonesia, is sold on four continents as well as on major e-tail sites.
Before adopting ApparelMagic To Go for iPad, Santiki reps wrote up orders on paper and then typed in data by hand. Or, orders were transmitted by fax or mail back to the main office where data was manually entered by support staff into the main ApparelMagic system. Macros had to be run on big spreadsheets to prepare manufacturing specs. Hundreds of line-item SKUs were hard to digest. Access to current inventory (How many size twelves in blue do we have?) was not available. Sales reps physically toted around cumbersome clothing samples and accounting reports did not always jive with order forms.
Now, using ApparelMagic To Go for iPad, the time it takes Santiki reps to submit orders has been slashed by hundreds of hours a month. Reps call on customers equipped with a virtual warehouse contained on one sleek iPad screen, one with a wealth of data visualization capabilities. Putting iPad in the hands of sales reps gives Santiki the ideal platform to present fashion specs in beautiful, highly tactile ways that engage buyers eager to be ahead of the next trend. What’s more, reps know every customer’s background, and they can display specifications and styles in all fabric options in an easy-to-visualize matrix. They also can check on inventory and calculate demand. FileMaker Go enables sales reps to provide better service, easily up-sell and cross-sell, and instantaneously search for repeat sales cycles based on previous sales patterns. Reps spend more time building relationships and less time struggling with systems and data-entry.
